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Welcome to LepinBricks.com, owned by Guangdong HKTDC Toys & Equipment (Chinese: 广东香港贸发局玩具及设备) – authorized international distributor of Guangdong Loongon . We are obsessed with creating and sharing unique product experiences that stimulate our customers’ imaginations and creativity.

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The Lepin company was founded in 2003, with a registered capital of 42.65 million Yuan. Our company is a well-known creative cultural toy company, comprehending industrial operation and culture transmission. Our business range covers creative cultural products, educational products, the R&D, production and marketing of animation toys, etc.


Our company has “Lepin”, “Loongon” and “COGO”, two well-known toy brands at home and abroad. Our company passed ISO9001 quality management system certification in 2003. Our company, a member of Shantou Patent Protection Association, has more than 200 patents. Loongon won the honorary title of “Key fostering and developing export brand in Guangdong” from Guangdong Foreign Trade and Economic Cooperation Department in 2009. Animation works which Loongon has participated in producing or licensing include “Galaxy Racer”, “Lightning Racer”, “Monkey King”, “GG BOND”, “Qins Moon”, “Star Cats Rescue Team”, “Building Blocks Story”, etc. Our company has been holding our operation concept of “independent innovation, research and development and self-owned brand building”, taking “cultural and creative industry chain integration” as our strategy.

There are more than 500 employees in Loongon nowadays. Loongon is formed by International Trade Department, Marketing Department, Product R&D Department, Manufacturing Department, General Administration Department and Finance Department and three wholly-owned subsidiaries, including creative culture product subsidiary – “Shenzhen Loongon Animation Technology Co., Ltd.”, “COGO UK Group Ltd.” which focuses on developing children’s building bricks for overseas markets, and the domestic Chain Management Company Subsidiary.

Loongon has a plant of 50,000 square meters. Our company is mainly engaged in developing educational assembling brains toys, including building blocks, assembling models, other assembling racing toys, etc. Loongon brings culture education into toys for children’s multi-intelligence development. Loongon gives children a moral lesson by the cultures inside our products. Products certified as China CCC products cover six series and 16 certification units of nearly 500 products. Meanwhile, times of inspection and sampling testing in the past four consecutive years from Technical Supervision Bureau, Trade Inspection Bureau and other designated national testing organizations all confirm that our products are up to the national standards and our exporting products meet European and American standards (EN71, EN62115, RTTE and RoHS). Loongon has established stable cooperative relationships with more than one hundred dealers, covering distribution channels in more than 30 provinces, autonomous regions and municipalities in the whole country, guiding provincial and municipal dealers to set up almost ten thousand sales terminals.

With years of market development, Loongon has formed a worldwide marketing network and has worked with over ten thousand customers. Our products are sold to the United States, the European Union, Latin America, etc., about 100 countries and regions. Customers from all over the world can visit our booth at Hong Kong Toy Fair, Nuremberg Toy Fair in Germany, Canton Fair and other large-scale exhibitions.

The business range of “Shenzhen Loongon Animation Technology Co., Ltd.” covers the creative cultural animation work, online game, film and television work planning, production and operation, image licensing, derivative product development and sale, and so on. Moreover, Chain Management Company Subsidiary is orientating on sales terminal building and the enhancement of brand image and domestic market share.

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